You will need to know something about sales, marketing, product development, operations and finance. To be successful you will need to be good at hiring people, managing people and also developing a vision for what you will make the company into over several years.

I created this book because I have seen so many entrepreneurs repeat the same mistakes over and over, again and again for the last decade. Few people have the experience of launching many companies, growing them rapidly and also a perspective on working for large multi-billion dollar conglomerates as I have been very fortunate to do. Even fewer still will take the time to write about it after making their millions - Why would they? Well I retired once at age 29 and figure I would go bass fishing for a few years. Eight weeks later I was bored silly. None of my friends could take lots of time off and I missed creating new things and leveraging my creativity. So I founded a new company and was back at it again pretty quickly. I figure I will always work, at least part-time. However, recently I have been consulting one-on-one with many startup companies and helping many. The problem is that most can not afford enough help to really make the difference. I wanted to help as many entrepreneurs as possible so I decided to create books and tapes that would allow others to learn and benefit from my experience. What better job could I have than helping create new companies and jobs and helping smart, hardworking people get rich all at once.

1. Checklist of the 20 Things You Need To Do In The First Year - This is a list of the high level things that entrepreneur most often do not do, or do in the wrong order. It gives you detail and help you develop your plan before you start spending money on employees and other things.
2. How Do You Grow A Company to $100 Million - When you see as many companies as I do you get a good sense of what make some successful and other fail. This section will show you why any company can grow the $100 million in sales given time.
3. Developing Your Vision - It is a proven fact that having a vision increase you chances of success in almost everything you do. It allows you to 'simulate' and make and correct mistakes in your head, instead of making far more costly errors with real resources.
4. Top Ten Rules For Startup Success - Common traits that create success have been shown. Here they are and how you can adopt and use them to your advantage.
5. A Metaphor For Success - We all learn better my metaphor and comparing one thing to another. Here is a real life case study that is also a metaphor for a startup that will make your decisions easier. It provides philosophies and proven techniques to increase you success that were developed in the 1960's and are rarely used today in spite of their huge success.
6. A Comparison of Big Company Versus Startup Management - Use these 2 extremes to interpolate where you should be as you evolve from one person in a garage to $10 million plus in sales. This can open you eye to what makes startup more successful and help you adopt proven techniques you MUST use to you advantage to beat the big guys.
7. Why 100% Solutions Means Certain Death For Startups - How to get higher productivity for less cost and used your size to your competitive advantage.
8. A Tool For Employee Selection That Can Increase Your Hiring Success By 100% or More - This tools help you plan your people and skill need far in advance and improve significantly by taking into account factor you may never have considered. It will help priorities what is most important. The answers may surprise you.
9. How to Get 10X Product Development Productivity - Yes TEN TIMES the productivity of more product development team. This is not just possible, but proven since the 1960's are totally replicable. You just need to know how to structure your team and process. Companies who use this will have HUGE competitive advantage and generate better and more products cheaper than any large company.
10. Plus much more than we can list here.

The Roadmap to Launching A Startup will do just that. It will give you a roadmap to success by using strategies and techniques figure out over decades by many companies and even billions in government research. You will start with a better plan, execute better and ultimately get to a better goal faster. Yes, reading this book will likely make you think differently about your company and products and make changes. If you are not open to change, you are doomed to get the same results you have always gotten so only go into this with an open mind. We will not be telling you anything that is not time tested and proven at many companies by real, practicing CEOs and executives. This is not an academic study in what works but created from the mind of an entrepreneur who has created over $1 Billion (yes that is a "B") in value for shareholders over his career.

Bob tells it like it is no holds barred. You will learn how to test your advisors and discern the one who know what they are talking about from the ones that are "faking it". Many companies have gone down in flames trusting "experts" who never "did it" before. How do you know who to trust? This is likely to be the best investment in a book you ever make because the leverage of using this information should save and make you hundreds of thousands of dollars extra in just a few years, never mind over the rest of your career.

The failure rate for launching companies is at an all time high. The fact is that about 95% of new products fail and are gone within a year. The reason is not just the economy either, it is also that there are too many choices for people and competition is fierce. Product cycles use to last five years or more. Now products improve at a blazing speed, often with newer versions coming out within six months. Marketing is getting more expensive as a result of fragmented channels customer are overwhelmed with me too products and services. So sales and marketing have become a bigger risk than ever before. The fact is the the old saying "Invent a better mousetrap and the world will beat a path to your door" is completely wrong today. I see superior products and services failing all the time due to a poorly conceived launch plan and/or market entry strategy. Today you must have a market entry strategy that is DIFFERENT than your long term goal. You will understand why and how to do it after you read this book. I hate to say it because it sounds fake, but without this information your chances of success are very slim and you can try to figure this out yourself over months and years of red ink or you can leverage the experience of a proven entity - a 15 year CEO who has built many companies, made lots of mistakes and design systems to avoid them for you.

This book will be instantly delivered by Internet. You will receive an email within minutes of processing your order. And this book was not written to make the minimum sizes for a hardcover edition at book stores. It is substantial but will not repeat the same tired concept over and over to fill pages. It is designed for busy executives to get and start using immediately. You will also get a list of other tools that you can not do without to manage you company after it is launched, hire the best people and also design more competitive advantage into your business.

We should probably be charging $100 or more for this book because you just can't get this stuff anywhere else.  This information is clearly priceless and can generate literally hundreds of thousands of dollars, or even millions of dollars, in extra value in your company over your career and your business's life.

The ideas and information collected here come from over 1,000 business books in Mr. Norton's library. Imagine getting the best entrepreneurial ideas from over 1,000 books. Those books would cost over $20,000 and take many years to read. And how would you know which authors were the best without all that experience as a CEO?  But many of these authors are narrow specialists and academics that could never offer the breadth of experience required to launch an entire business.  In other words it is basically impossible to get all this information in one place anywhere else.  So why are we charging only $44 for this book?  Well because once you read it and start using these systems you will want other products and services that we offer to drive your company to $100 million in sales and beyond. You might attend our CEO and Entrepreneur Boot Camp, or come to our training teleseminars or any number of things. Of course there is no obligation, but this book is basically a "loss leader" at this price and we know you will benefit greatly and need other help in the future.